LearnmoreMN launches advertising in April
Watch for advertising about the LearnmoreMN Web site starting next month. These ads are targeted at audiences who need more information about the importance of higher education to our state’s future. They will run in business and ethnic publications, online newspapers/publications and radio, April through June.
The ads aim to help build public awareness of LearnmoreMN and the importance of school success for all Minnesota children. More high school graduates must go on to college to keep pace with our state’s need for college-educated workers. The two ads dramatize the challenges that face students which we as a state need to address. In one, a giant backpack dwarfs two students, with the headline "Getting an education shouldn’t be so imposing." In the other, a middle-school-aged girl looks up at a tall desk with an out-of-reach computer, with the headline "An education shouldn’t be inaccessible."
The print ads will run in business publications including Minneapolis/St. Paul Business Journal, Minnesota Business, Twin Cities Business, Business North (Duluth), Business Central (St. Cloud), Connect Magazine (Mankato and South Central MN) and Prairie Business (Fargo/Moorhead).
And because high school and college graduation trends are especially challenging among students from low-income families, new immigrant groups and communities of color, several ethnic publications were also chosen for the print ads. They include Asian Pages, Hmong Times, La Prensa, Gente de MN, Insight News, Spokesman-Recorder, One Nation News and The Circle.
A number of online ads also will appear on startribune.com, mpr.org, twincities.com (Pioneer Press), twincities.bizjournals.com, blackmusicamerica.com and businessnorth.com. In addition, underwriting messages will run on MPR broadcasts.
In other LearnmoreMN Web site news, a new discussion forum topic on improving school success was posted by Tom Kingston of the Wilder Foundation. Read the post and weigh in with your views. Recently added pages include: "Testimonials" — a compilation of comments about the site, and "What’s New" — a brief summary of the newest articles and facts, are new pages on the site. Visit LearnmoreMN today.