Gifts for general operations are flexible resources beyond tuition that increase the ability of the colleges and universities to fund essential needs. Operating support helps our campuses:

• achieve a level of quality beyond what is possible from a dependence on tuition alone;
• implement initiatives that strengthen the strategic plan and mission;
• allocate resources to financial aid needed to ensure access for and retention of talented students regardless of financial circumstances;
• recruit and retain outstanding faculty;
• ensure a dynamic, challenging curriculum; and
• manage budget pressures and lessen tuition increases — especially in this challenging economic environment.

In addition, gifts for general operations provide institutions additional resources to address critical and essential needs like:

• ensuring up-to-date technology for classrooms, libraries, residence halls and offices;
• acquiring equipment for science labs and materials for library collections;
• providing opportunities for student involvement and service on campus and in the community;
• recruiting and retaining a diverse student population; and,
• operating active, effective career services offices.